Aroma Diaries

What gives a perfume its distinct character? Well, the secret lies in its structure—top, middle, and base notes. Layered perfectly like an onion, each of these notes works to create...

You know the feeling – on a hot day you’re trying to stay fresh and confident, but the sweat and not so pleasantbody scentstart creeping in. With a myriad of...

Oud, often called “liquid gold" in the world of perfumery, is a rare ingredient derived from the resinous heartwood of the Aquilaria tree and also—very notably—considered a timeless treasure within...

As the world becomes more conscious of ingredient sourcing, sustainability, and transparency, the debate between natural and synthetic fragrances grows stronger. Which is better? The answer, as with most things,...

There’s a popular belief that perfumes never expire. Well, that’s a lie, perfumes do expire as they are made of different ingredients that tend to change over time. Some notes...

Valentine’s Day is a celebration of love, romance, and meaningful gestures, and contrary to what some might think, few gifts are as personal and timeless as a thoughtfully chosen perfume....