Why restrict ourselves to just a ‘For Him’ or a ‘For Her’ when we can now opt for a ‘For All’? The world of perfumery is evolving, now more than ever, moving beyond the traditional gender-confined men's and women's perfumes. As a broader cultural shift in terms of consumer preferences, a rising demand has been noticed for individuality and inclusivity. Brands and labels are now making the change too. So, let’s dive into the rise of gender-neutral perfumes, taking a closer look into the unisex fragrance trend.
The History of Gender in Fragrances
When looking at perfumery from a traditional lens, there has always been a sort of segregation. Clear divisions between masculine and feminine scents, with florals veering towards women, while woody, musky notes are favored by men. But in today’s woke society, times are changing, views are progressing, and attitudes are shifting. And if the construct of gender roles is changing, gender-associated products are bound to follow too. The surge in demand for inclusive beauty and fashion standards has paved the way for unisex perfumes.
The Rise of Unisex Fragrances
What may have started out as a trend, is now looking more likely like a standard, a precedent set for future generations to come. This growth spurt within the fragrance market is now also being endorsed by multiple celebrities, from Rihanna to Harry Styles, and even Pharell Williams. With aims to break down gender barriers and further fluidity in all spectrums, unisex perfumes cautiously craft a blend of notes that are universally loved, used, and appreciated. A few common notes and bases include citrus, musk, and spice as they balance both boldness and subtlety. A collection that is truly designed for everyone is Embark’s ‘My Journey’ & ‘Oud’. Embark’s ‘My Journey Goa for All’ is the epitome of inclusivity, with tones of mint and bergamot, laced with sandalwood and vetiver to help ground that scent perfume. Another classic choice is Embark’s ‘Wood Oud for All’ with its earthy and smoky notes to leave everyone around you enchanted.
The Benefits of Gender-Neutral Perfumes
One of the biggest boons of unisex perfumes is the freedom they lend you. With no constraints on stereotypical divisions, unisex perfumes truly are universally adored, allowing people to express their individuality with each spritz. These fragrances are also multi-purpose, easily allowing you to wear it both day and night for formal and casual occasions. Its high suitability makes it the perfect choice for anyone and everyone, contributing to its high demand and upward trajectory in terms of popularity in the market.
Embrace the Freedom of Scent
Finally, unisex perfumes not only represent the future of inclusive fashion and beauty, but they are also a stimulant for change in the world of fragrance marketing. As this world of perfumery is embracing gender fluidity and inclusivity, perfume companies are shifting away from labels like “for men” and “for women” to more abstract names, typically based on emotions and moods. Together, let's help pave the way for a world where fashion and beauty are not limited to a specific gender and where everyone feels safe, comfortable, and included. Embrace the freedom of scent perfumes as the rise of unisex perfumes continues further.
